What does it mean to be a company today? What has the rise of the always on, ubiquitous internet, and its mobile, big screen and social manifestations, done to the meaning of the word “company”?
The always on, ubiquitous internet. It has totally absorbed us. Our heads are buried in our screens. We’re bombarded with way more media minutes now than we’ve ever been. We’ve not only developed banner blindness, but immunity to all commercial messages. In fact, we’re immune to companies.
We don’t care which company we get our products from anymore, because they’re all the same. The mission statements and differentiators are all the same. There are no differences. It’s all just noise.
Our Search for Meaning
We crave meaning. We crave connection. We crave being part of a movement. And you, as a business owner, entrepreneur, or CEO, must become the shepherds of the movements that inspire your customers.