Are content marketers being asked to become miracle workers? A few years ago social media was the answer to all a company’s marketing woes. Now it seems like content marketing is the new miracle cure.
The more content you create, the more Google will love you, the more opportunity you have to attract prospects, and the more you’ll create the stickiness you need to get your prospects to hang around your site because they can’t wait for more of your pearls of wisdom.
Well, at least that’s the way it’s supposed to work.
Read the rest of the article…