When Jason Cohen, founder of Austin startup WPEngine recruited early key hire Aaron Brazell, author of WordPress Bible, he attributed this major coup to the reputation he gained from his blog A Smart Bear.
Cohen said: “Well, we got Aaron, and it’s because of this blog.”
Austin startup SpareFoot, an online resource that helps people find and book self-storage units, has been able to get on the radar screen of Wall Street analysts because of their “unprecedented coverage of the self-storage industry” in their SpareFoot Storage Beat blog, Editor in Chief John Egan told me recently.
These examples are just the tip of the iceberg of the power of content marketing and blogging for many of Austin’s startups, which also include successes like OneSpot, who made it on the list of the top 50 content marketing brands, alongside AppSumo and Spredfast.
As the owner of an Austin based content marketing agency, I’m fascinated with how our local startups can and are using content marketing to promote their business.