So you may have seen some of our blog posts about how to come up with sexy blog ideas if you’re a technology consulting company, or how to create a year’s worth of content by just recording your executives speaking at conferences.
But how much do you know about us? Do you know what it’s like to work with your humble servants at Content Propulsion?
I think not. Well, with this post I aim to remedy that.
I know, this is a pretty shamelessly self-promotional post, but bear with me – I think it ‘ll be fun for both of us.
1. We can help you grow
We can help you implement a content-driven online lead generation process which will help you grow your company and your profits.
In their eBook Online Marketing for Professional Services, Hinge Marketing said that professional services companies that make online marketing a priority grow faster and are more profitable than firms that don’t make it a priority.
Citing a two-year study they conducted:
“Firms that aren’t generating any leads online average 15% median growth over the two-year study period. Contrast that growth rate to the firms that generated at least 40% of their new business leads online. Their growth over the same two-year time period was approximately 4 times that amount.”
2. We’re completely bi-lingual
If your company is from Mexico, Costa Rica, Colombia, Argentina, or any of the Spanish-speaking Latin American countries (or Spain), and you want to create the kind of English-language content that resonates with a U.S. audience, then we’re a match made in heaven.
Or on the flip side, if your company was made in the U.S.A. and you want to connect with buyers in Spanish-speaking Latin America, another good match.
We’re completely bi-lingual, staffed with both native English-speakers and native Spanish-speakers.
Want to create the kind of content that connects with buyers in their language? Guess who can help you?
3. We put strategy first
If you want us to start writing blog posts or eBooks right away, we’ll be happy to introduce you to some very talented writers. But if you want your content to actually make an impact on your bottom line then you’d appreciate our focus on strategy.
The Content Marketing Institute’s latest B2B content marketing study showed that only 38% of marketers felt their content marketing efforts were effective. Joe Pulizzi said that coincided with those who had a documented content strategy.
According to Pulizzi, “B2B marketers who have a documented strategy are more effective and less challenged with every aspect of content marketing when compared with their peers who only have a verbal strategy or no strategy at all.”
4. We get you involved with your content
You know your industry, your space, and your customers better than anybody. When you hire us, we get you actively involved in content creation. We will interview you and your subject matter experts, create a first draft, and get you involved with editing and making it into a perfect final product.
Or we might take recorded videos of conferences you’ve spoken at, or webinars you’ve given, turn those into first drafts, and send to you for feedback.
But we take your thoughts and knowledge and turn it into a lead-generating finished product!
5. We provide training and coaching
And if you’re not comfortable outsourcing your content creation to us, or you’d like to start creating your own content, that’s great! We can do workshops and one-on-one coaching with your people to help you put together a content marketing program that gets results.
6. We’re up on all the latest strategies, tools and techniques
We obsessively (I really mean obsessively) keep up with the latest thinking coming out of the most prominent content marketing think-tanks, such as the Content Marketing Institute, MarketingProfs, Copyblogger Media, Convince & Convert, Businesses Grow, Contently, Kapost, Neil Patel and many more.
7. We create our own content!
Would you hire a music teacher for your kids who didn’t practice herself? Then why would you hire a firm that didn’t blog and create content on a consistent basis? We practice what we preach, and we blog every week on a consistent basis.
Has it worked for us? As of the time of this writing, our website traffic has doubled in the last four months due to the amount of content we’ve been creating consistently.
Bonus: We’re fun
We’re serious when it comes to work, but we also like to have fun – and we like tequila!
So why don’t you call us? Call me, I’m serious! Here’s my number: 512-945-9273.