Do you think your industry is too boring for content marketing and blogging? Are you afraid the topics you blog about aren’t sexy?
In his very popular article How to Use Content Marketing for a Boring Industry, Neil Patel argues that there is no such thing as a boring industry.
Think about a life insurance company. Who wants to read a blog post about life insurance? Patel worked with the firm LifeInsure.com to write an article called “The 19 Things You Probably Didn’t Know About Death.” It became a big hit for the them.
How did Patel recommend coming up with content ideas for seemingly boring industries?
By thinking creatively and writing about topics that are relevant to your audience it isn’t too difficult to think of exciting content that attracts visitors, shares and comments.
That got me to thinking. What can IT consulting companies write about that’s interesting, exciting, and even sexy?
Here are 15 ideas:
Blog posts are the workhorse of your content marketing efforts, and people love to read well-written, informative posts. Here are a few blog post ideas:
- The Day in the Life of a Software Developer. Use lots of images to create a candid “reality show” type blog post about what your developer or IT consultant does everyday. Make this a mixture of serious and tongue-in-cheek to show your humorous, human side.
- 3 CIOs Talk About How They Transformed Their IT Department. Your readers love to hear the experiences of their peers. Interview your three best customers, their experience working with you, and how they improved their departments with your help. Make sure to include statistics, as executives love factual data. Don’t talk about your company, just have the CIOs tell their story.
- IT Department Makeover. Have you ever watched HGTV’s “Home Makeover”? Every episode is a fascinating look at how a homeowner and a remodeling expert are able to transform a hopelessly ugly house into a dream home. You can do the same for a particularly gnarly project you’ve worked on. Make it funny, and use lots of images. This could also be a great video.
- 10 Ways to Become CIO. You don’t always have to blog about what your company does. What other topics are interesting to your target market? Everybody loves career advice, including future CIOs such as VPs of IT or Software Development. Write a career advice column every now and then, and watch your blog views go up.
- 7 Must Have Gadgets For Today’s CIO. Take a page out of Mashable or Gizmodo, and talk about the cool gadgets that IT executives are using for work. Make sure to use lots of beautiful images, because those are sexy.
Infographics are super popular, and according to Mashable they have the possibility of reaching 15 million people! Why? Because they’re a visually appealing way to communicate data in a clear and concise way. Here are a few infographic ideas:
- The IT Department – Before and After. With the changes being brought about by social, mobile, analytics and cloud computing (the famous SMAC stack), you can create a pretty compelling infographic full of stats and images that compares the IT department of yesterday and today.
- An Inside Look at a Global IT Operation. This is specifically for global outsourcers who can offer “sun never sets” IT services that span the globe, from Mexico to China and all points in between. Create a visually appealing flow chart that shows how your global delivery capabilities can serve a Fortune 500 customer.
- 25 Mind-Blowing Technology Stats. Take a page out of marketing guru Mitch Joel’s book, who created a presentation called “25 Mind-Blowing Stats About Business Today.” Include data on how many petabytes of date are uploaded to sites such as YouTube and cloud computing facilities everyday, how many laptops, smartphones and tablets there are, and other fascinating facts about technology.
- The Evolution of Software Development. You can have fun with this one. Create a timeline and use vintage images that show the beginnings of software development, from the IBM punched card to today’s coding bootcamps that are churning out freshman python and ruby developers in six weeks.
- Agile vs. Waterfall. This is a sexy way to spice up a really geeky subject. Create a comparative infographic that visually shows the differences between waterfall and agile development, with relevant stats that can show the compelling benefits of time-to-value of agile methodologies, as well as the pitfalls of each.
If you’re so inclined and have access to the resources, video blogging can be really powerful, as 75% of executives watch work-related videos on business websites every week, according to Digital Sherpa.
- A Day in the Life of an IT Consultant. I know, I’m repeating myself here, but you can really be creative with this one. You can show your beautiful break-room, the Pho restaurant he/she goes to for lunch, and how your developer or data scientist is staying up at all hours of the night to satisfy your client. Make sure this video is funny, or else it won’t be sexy.
- Tour of an Outsourcing Facility. This has been done before, but it can be fascinating, especially if your developers work in a beautiful oceanside setting such as Mar del Plata, Argentina (I think I want to work there!).
- IT Conference Bloopers. Why do IT executives have to be so buttoned up? Poke fun at them instead by doing a blooper reel of your executives, or your clients’ executives, making mistakes while giving speeches at conferences. This is great for showing that yes, you’re human!
- Tech Comedy Reel. Are any of your executives funny? Do they make people laugh at conferences, such as Tim Washer at Cisco? Show highlights of your executives’ funniest speeches.
- Confessions of an IT Manager. You can have lots of fun with this one too. Interview IT managers about the weird and creative and maybe embarrassing things they’ve done to solve seemingly unsolvable problems.
I’ve seen so many blogs on IT consulting and outsourcing websites that are just plain boring. They talk about the same stuff everybody else does, they’re not visually appealing, and they don’t get any social media shares or comments.
But you don’t have to create boring content. I’ve just shared a few ideas with you, but you’re limited only by your imagination.