One of the biggest challenges for companies when pursuing a content marketing program is coming up with original content ideas.
In the 2011 Annual Content Curation Adoption Survey by HiveFire, 73% of respondents reported that “creating original content” was their biggest challenge.
While there may be many causes to this, such as the lack of a defined content marketing strategy, coming up with original ideas for blog posts on a consistent basis has got to be one of them. It’s hard work!
And the same thing happens to some of the most creative people.
Read the full article on Medium…