Does content marketing work? Check out the numbers – content marketing contributes directly to your bottom line.
- Content marketing costs 62% less than traditional marketing, and generates 3 times as many leads
- Companies who blog generate 67% more leads per month
- Content marketing costs 31% less than paid search for mid-sized firms, and 41% less than paid search for large firms
- Website conversion rates are nearly 6x higher for content marketing adopters than non-adopters
- 57% of B2B Buyers will go through the purchase decision before ever talking to a sales rep
- 41% of marketers report positive ROI from content marketing
- 58% of B2B marketers plan to increase their content marketing budget over the next 12 months
- 30% of B2B marketing budgets are dedicated to content marketing
Read on to find out how to drive content marketing ROI.